In the world of digitalization, brands and customers are focusing on platforms which help them to reach the global and local targeted users in very short time span. Instagram is one among those platforms. In this article, we will be covering all those points that help brand to promote their business.
Instagram Business Page
Create Instagram Business Page with all details like your business address, Contact Number, Full Bio. This all information will help users to contact you asap and get to know more. Make sure to include your email id and full details in Bio. Add your website in Website link if any.
This is the second step where you can post the good contents and best features or products of your business. You can also post offers with good Picture as well. Some example like, Restaurant owners are posting their best dishes offered along with the good content to attract the customers. If any Post requires link to be posted then you can use term “Link in Bio” and Post that link in Bio. Include relevant hashtags so that it will reach to right audience.
After checking your Post or Offers user can DM (Direct Message) you to get more clarification. So, you can help them with some predefined answers or tell them to call with your number. You can also tell them to share their contact number to reach them. Automated Messages will save your time and it will give you a great Brand Value.
As we know Instagram doesn’t allow your Post links to be clicked and redirect to your particular website. So, in that case you can add links with the targeted/tracking links to story in form of Swipe Story. Also, you can share your Post as a story. As a research Story is the more seen as compare to your Post by your followers.
Story is only seen till 24 hours. If you think Some story can be seen more than 24 hours on your timeline then you can use this option and highlight your best stories that might cover your best deals, special product for business or anything that helps you to reach your customer anytime.
Feedback is the essential part of any business. As we know now a day’s people prefer ordering products on the basis of reviews or feedback. So, you should include post capturing the feedback from users. Like for Restaurant business you can Post customer feedback in form of video clip or Content along with the reviewer name or social media handle.
Influencer’s can be useful in such cases and you can collaborate with them for your businesses. Now a day’s brands are focusing more on micro level influencer’s rather that investing huge money on stars and celebrities. Apart from that you can also promote your Post in Instagram according to your targeted audience and location. Add money on Facebook Ad Manager and promote your content according to your convenient.
If you follow all these simple-simple points then it will be fruitful for your business. Apart from Instagram You can also focus on Twitter and Facebook as well for growth in larger way. Make sure to reply your users if they ask anything in comments.
Let us know if you want to add any more points in comment and also after using these points you can share your insights in comments.
You can also Check how to Increase Domain Authority for your Business Websites